When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. It is a path through which people who are interested in what your business has to offer will follow in order to convert into customers. A good sales funnel is a guarantee that you will make sales. On the other hand, a poor sales funnel wouldn’t convert visitors into customers. It is for this reason that you need to master the process of creating sales funnel before you think of converting leads.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. Instead of leading people to a sales page, you will instead lead them to a squeeze page. This is the initial stage of the funnel. These clients might end up purchasing your products for a long time to come.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. Having this form on your site is crucial since it can be used to collect information that is necessary in order to reach out to potential consumers and turn them into actual customers. In order to attract more people, you need to promise something in return. For example, if you are selling cooking equipment, you can provide recipe booklets. Ensure that the freebie you provide is related to what you want to sell to your customers.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. However, this can only happen if the initial gift is of high quality. Otherwise, you will end up losing all of them. It is also important to keep emails short, relevant, and less frequent. Your customers get many emails on a daily basis so you wouldn’t want to bother them or they will mark your email as spam.
In the funnel, your visitors don’t have to buy instantly. The only thing you need to know is how to provide them with relevant material that they will definitely love. Once you provide a free product, make sure to include a complimentary product that you are selling. This way, you will have a higher chance of selling to them.
Don’t worry if your clients say no to an offer. Since they have joined your communication channel, they will be there to stay. Just ensure to send them offers once in a while and they will convert. Once you make a sale, you should provide after sale services such as support to develop a rapport between you and the client.